How to Create Instagram Stories That Stand Out (Step by Step)

In today’s social media-driven world, Instagram has become a vital platform for businesses and individuals to showcase their brands, connect with their audience, and grow their following.

Instagram Stories, in particular, have emerged as a popular tool for businesses to build their brand and engage with their audience. With over 500 million daily active users, Instagram Stories offer a unique opportunity to create content that is both visually engaging and highly shareable.

However, with so many users creating Stories every day, it can be challenging to stand out and capture your audience’s attention.

In this article, we’ll explore tips and strategies for creating Instagram Stories that stand out, including story ideas, templates, and Instagram Highlights. We’ll also discuss the importance of analysing your metrics, collaborating with others, and staying up-to-date with the latest trends and updates on Instagram.

Whether you’re a business looking to increase your brand’s visibility or an individual looking to build your personal brand, this article will provide you with a complete guide that you will need to create Instagram Stories that captivate and engage your audience. So, let’s dive in and discover how to make your Instagram Stories stand out in a crowded digital landscape.

How to Create Instagram Stories That Stand Out

Here are the top 10 tips and strategies that will help you to create engaging Instagram Stories.

1. High-Quality Visuals: One of the most important elements of creating Instagram Stories that stand out is using high-quality visuals.

This means using crisp, clear images and videos that are visually appealing and on-brand. Using high-quality visuals will help your Stories stand out from the crowd and make a lasting impression on your audience.

2. Authenticity: Another key element of creating Instagram Stories that stand out is authenticity. Your audience wants to see the real you, so don’t be afraid to be yourself. Use your Stories to showcase your personality, share your thoughts and opinions, and give your audience an inside look at your business.

By being authentic, you’ll build trust with your audience and create a more meaningful connection.

3. Story Ideas and Templates: Creating new and exciting story ideas can be challenging, but it’s essential for creating Instagram Stories that stand out. Fortunately, there are many templates and resources available to help you come up with new ideas.

For example, you can use Instagram’s built-in templates or explore third-party websites and apps for inspiration. Try experimenting with different formats, such as Q&A sessions, behind-the-scenes looks, or product demos, to keep your audience engaged.

4. Text Overlays: Adding text overlays to your Instagram Stories is a great way to make them more engaging and visually appealing. Text overlays can be used to add captions, call-to-actions, or even just to provide context for your images and videos. Be sure to use clear, easy-to-read fonts and keep your text short and to the point.

5. Multimedia Elements: Incorporating multimedia elements such as GIFs, music, and stickers into your Instagram Stories is another effective way to make them stand out. These elements can help add personality and humour to your Stories, making them more relatable and shareable. Just be sure to use them sparingly and make sure they are on-brand.

6. Consistent Theme: Using a consistent theme throughout your Instagram Stories can help create a cohesive and visually appealing aesthetic. This means using consistent colours, fonts, and imagery to create a recognizable brand identity. A consistent theme will help your Stories stand out and make them more memorable to your audience.

7. Experimentation with Different Formats: Experimenting with different formats is essential for creating Instagram Stories that stand out. Try mixing up your content by using a combination of images, videos, and multimedia elements. You can also experiment with different lengths, themes, and posting times to see what resonates best with your audience.

8. Instagram Highlights: Finally, using Instagram Highlights is an excellent way to curate and showcase your best Stories. Highlights are collections of past Stories pinned to your profile, making them easily accessible to your audience. Use highlights to showcase your products, share customer reviews, or highlight your business’s values and mission.

9. Collaborate with other Instagram users: Collaborating with other Instagram users can help you expand your reach and attract new followers. Look for opportunities to collaborate with other brands, influencers, or users in your niche.

10. Analyse your performance: Regularly analysing your performance metrics can help you understand what content is resonating with your audience and adjust your strategy accordingly. Use Instagram’s built-in analytics or third-party tools to track your performance over time.


In conclusion, Instagram Stories have become an essential tool for brands and businesses to engage with their audience, promote their products, and increase their following. With so many users and brands vying for attention on the platform, it’s essential to create Instagram Stories that stand out from the crowd.

By using the above guide, you can create engaging and memorable Instagram Stories that resonate with your audience and help build your brand. Using high-quality visuals, experimenting with different formats, using captions and text overlays, incorporating user-generated content, and using Instagram story templates are just a few ways to make your Instagram Stories more engaging and memorable.

Having a consistent theme, using Instagram Highlights, working with other Instagram users, adding interactive elements, and analysing your performance are all other ways to make your Instagram Stories stand out and attract new followers.

Remember, the key to success with Instagram Stories is to experiment, test different strategies, and analyse your performance regularly.

By doing so, you can stay on top of the latest trends and make your Instagram Stories more engaging, memorable, and effective. By the end of this article, we hope you have understood the topic “How to Create Instagram Stories That Stand Out.”

Leave a Comment